Core Pages

I was excited to take on the task of revamping the core landing pages in the AWeber sitemap. By carefully looking at the existing pages, I found areas where we could make improvements and made strategic changes to optimize them. This led to a more immersive and engaging experience for new visitors. I also used my skills in 3D illustration to add visually appealing elements that boosted the overall look and feel of the pages. As a result, these pages saw a 3-5% increase in conversions after launch.

Upgrade Pages

As part of an ‘Upgrade to Pro’ test, I took charge of designing a series of interstitial pages aimed at engaging returning users after their initial free account trial had ended. These pages were carefully crafted to encourage users to upgrade to the Pro version by presenting them with compelling offers and benefits. Here are a few examples of the design samples I created for these interstitial pages.

Certified Experts Portal

Recognizing the ongoing need for professional guidance in creating and executing effective email campaigns, AWeber developed a curated portal of certified experts available to both free and paid users. I designed the portal’s UI/UX, coded the templates, and created the ‘Certified Expert’ brand emblem.

Email & Landing Page Template Design Gallery

Email design can be challenging, especially for beginners, and AWeber often received customer service requests for help with creating better email campaigns. To address the high volume of design-related inquiries, we developed a user-friendly portal featuring a collection of email and landing page design samples. This portal showcased designs curated by AWeber staff and allowed users to submit their own creations. This empowered customer service to efficiently guide users to our curated design gallery without redirecting them away from the website. I designed the UI for the portal index and content templates.