After the launch of the LendingTree rebrand, I assisted in the redesign of numerous landing pages and brand pages. One initiative I took on was launching LendingTree's blog. I was surprised to find that LendingTree already had articles on the site, but they were not easily accessible and from a single newsstand like landing page. Instead, they could only be reached through their embedded links on targeted landing pages. To further establish LendingTree's authority in the financial news and explainer space, the CMO and editorial team of LendingTree decided to build a legitimate blog homepage and revamp the existing single post page templates.

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