Rob Heath

Principal UI/UX Designer


About Us Page

Project Description:

LendingTree is the largest and longest standing online lending marketplace, despite the increase in competition each year. The company's journey to reach its current position at the top of the market has not always been smooth or consistent. In the past, LendingTree offered loans directly to consumers, which has led some visitors to assume that the company is still a lender, rather than a network that connects lenders to borrowers. To help consumers better understand LendingTree's current role, I created an 'About Us' page that tells the story of the company and provides a more complete picture. Additionally, I designed the animated prototype (using Principle) shown below to demonstrate the page's animation flow to the front-end development team.

  • UI design
  • Animated prototype
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