As a Senior Designer on the marketing team at AWeber, one of my major projects was to lead the redesign and development of the AWeber website. I kept in mind the limitation that the leadership did not want a complete departure from the old brand colors and aesthetic, but rather an evolution of existing visual patterns. I designed and developed the core pages as shown below and set up a split test to validate the effectiveness of the redesign. The pages experienced a significant increase in account creation and have since maintained the improved conversion rate since the public launch.