Rob Heath

Principal UI/UX Designer


Website brand refresh

Project Description:

As a Senior Designer on the marketing team at AWeber, one of my major projects was to lead the redesign and development of the AWeber website. I kept in mind the limitation that the leadership did not want a complete departure from the old brand colors and aesthetic, but rather an evolution of existing visual patterns. I designed and developed the core pages as shown below and set up a split test to validate the effectiveness of the redesign. The pages experienced a significant increase in account creation and have since maintained the improved conversion rate since the public launch.

  • Brand redesign
  • User Research
  • UI/UX Design
  • Design system development (Adobe XD)
  • 3D modeling
  • Front-end development
  • Split testing
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